Food Expo Spotlight: Anhui Yangfujin Debuts New Products, Plum Vinaigrette Takes Center Stage at Tasting Event

At the Huaibei Food Industry Expo in Anhui, Anhui Yangfujin Seasoning Food Co., Ltd. (hereinafter referred to as "Yangfujin") kicked off a vibrant culinary feast with its signature green-themed booth. As a benchmark enterprise in the local seasoning industry, Yangfujin not only showcased classic products such as the "Kouzi" series chicken essence, chicken juice, and beef sauce, but also unveiled the brand-new "Kouzi" Plum Vinaigrette, drawing crowds of attendees eager to taste the new offering and making the booth a popular spot at this year’s expo.

Yangfujin’s booth, dominated by the brand’s iconic green color, clearly displayed the company’s development history, core strengths, and full product line. Phrases like "National High-Tech Enterprise," "Food Industry Raw Material Cultivation Base," and "FDA & HALAL Certified" on the backdrop highlighted the company’s commitment to quality and compliance. The on-site tasting area was packed with visitors, where staff and chefs prepared dishes such as pickled vegetable pork shreds, thick-cut five-spice beef shank, spicy chicken giblets, and traditional meat sauce using Yangfujin’s compound seasonings, allowing attendees to experience the flavors firsthand. Many visitors lined up to taste the dishes, praising their rich and fresh taste, and expressing strong interest in the seasonings behind them.

Prune Vinaigrette

Our Prune Vinaigrette is a refreshing, healthy sauce that balances the tang of vinegar with the natural sweetness of prunes. Perfect for salads, cold dishes, and marinades, it adds a bright, fruity kick to every bite.

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Fruity Prune Flavor

This smooth, dark brown vinaigrette is made with a balanced blend of prune extract, vinegar, and spices, offering a light yet complex flavor. The formula is designed to be low in fat and sugar, making it a great choice for healthy eating.

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The highlight of the expo was undoubtedly Yangfujin’s brand-new "Kouzi" Plum Vinaigrette. Targeting the current consumer trend toward healthy light eating, this new product features plum as its core flavor, offering a sweet, tangy, and refreshing taste with low-calorie appeal. On display boards, slogans like "The Savior for Boiled Dishes" and "Reduce Fat Pressure with Plum" vividly conveyed the product’s positioning. Staff explained that the plum vinaigrette is not only ideal for cold dishes and boiled vegetables but also pairs perfectly with salads and sandwiches, adding healthy flavor to daily meals. Many young consumers were drawn to the high-value, health-focused new product, inquiring about purchase channels and making it a "top seller" at the booth.

As a local enterprise with over 40 years of experience in the seasoning industry, Yangfujin has always prioritized innovation to drive growth. From the classic Kouzi chicken essence to today’s compound sauces and light seasonings, the company continues to expand its product portfolio to meet diverse consumer needs. At the expo, Yangfujin also showcased products related to its "Century-Old Yangfujin" Huaibei Chicken Noodle Soup, building a diversified development model from B-end catering customization to C-end ready-to-eat products. Many catering practitioners and distributors visited the booth to discuss cooperation, expressing recognition of Yangfujin’s product quality and innovation capabilities, laying a solid foundation for future market expansion.

Yangfujin’s participation in this food expo not only demonstrated the strength and vitality of local seasoning enterprises to the public but also conveyed a healthy seasoning lifestyle through its new products. Moving forward, the company will continue to be rooted in Anhui, expand to national and global markets, and launch more high-quality seasoning products that meet consumer needs through technological research and quality control, allowing more people to experience the craftsmanship and charm of Chinese seasoning.