

To further meet the local dietary flavors and consumption habits in Indonesia, Yang Fu Jin's official independent site has officially launched two customized Indonesian localized condiments - Indonesian-style compound seasoning sauce and portable chicken powder, and simultaneously launched exclusive new product experience activities. With a precise product layout, it will consolidate the brand's competitiveness in the Indonesian cross-border condiment market.
The new products launched this time are all based on Indonesian market research and taste adjustment, jointly developed by Yang Fu Jin and the R&D team of the School of Food Science and Technology, Jiangnan University. They strictly follow Indonesian halal certification standards, select natural and original ecological ingredients, integrate modern production technology, and balance flavor and convenience. Among them, the Indonesian-style compound seasoning sauce focuses on a savory and slightly sweet taste, suitable for local classic dishes such as satay, Indonesian fried rice, and soto ayam. It does not require additional matching of various spices, allowing you to unlock authentic Indonesian flavor with one click, which precisely meets the convenient cooking needs of urban people for "3-minute meals"; the portable chicken powder adopts an independent small packaging design, which is used in fixed quantities and not easy to waste, suitable for multiple scenarios such as daily family cooking and outdoor dining. At the same time, it inherits Yang Fu Jin's brand concept of "genuine materials and natural freshness", which is fresh but not fishy, fragrant but not overwhelming, and perfectly integrates Indonesian local spice flavors.
It is understood that the new products will be exclusively launched on Yang Fu Jin's independent site, with new product trial packs, full-reduction discounts and other activities to attract local consumers to try. At the same time, the independent site has added a new product cooking tutorial section, displaying the usage of new products in the form of short videos and pictures to help consumers quickly master seasoning skills. The person in charge of Yang Fu Jin said that in the future, it will continue to be guided by the needs of the Indonesian market, collect user feedback through the independent site, iteratively optimize products, launch more customized condiments that fit local tastes, and build a Chinese condiment brand that "understands Indonesian consumers better".